Ideas from Darren

Latest posts

Why Publishing and Media Companies Should Understand Neuroplasticity

Every book begins with an idea. Every article begins with a thought. Every great story begins with someone believing there is something worth sharing. But what if the most important story we could ever explore is the one we tell ourselves about what we are capable of learning, changing and achieving? Publishing and media have […]

The Neuroscience of Resilient Leadership: How to Train Your Brain to Lead Through Change

The greatest test of leadership isn’t how you perform when everything is going well. It’s how you respond when everything changes. Every business leader will eventually face situations they cannot fully control. An unexpected economic downturn. A major organisational restructuring. A difficult decision affecting employees. A technological disruption that changes an entire industry. Or a […]

Why Public Relations and Communications Companies Should Understand Neuroplasticity

Words have extraordinary power. They can inform, encourage, reassure, inspire and bring people together. They can also influence how we see ourselves and what we believe we are capable of achieving. For public relations and communications professionals, understanding people is part of everyday work. But I believe there is another fascinating subject that deserves greater […]

Why Digital Marketing and Advertising Companies Should Understand Neuroplasticity

Marketing is all about understanding people. What attracts our attention? Why do we remember certain messages? How do we respond to new ideas? And what influences the decisions we make? But while marketing and advertising professionals spend enormous amounts of time understanding their audiences, I believe there is another fascinating subject they should explore: the […]

Could Artificial Intelligence Transform Brain Injury Rehabilitation?

What if artificial intelligence could help people recovering from brain injuries receive rehabilitation that adapts to their individual needs, abilities and progress? For many people living with an acquired brain injury, rehabilitation can be a long and unpredictable journey. Some people experience difficulties with memory and concentration. Others face challenges involving speech, movement, emotional regulation […]

Why Virtual Reality and Augmented Reality Companies Should Understand Neuroplasticity

Imagine putting on a virtual reality headset and suddenly finding yourself somewhere completely different. You might be standing inside a spacecraft, exploring a historical city, practising a complicated technical procedure or learning a new skill in an environment that would otherwise be difficult to access. The technology is remarkable. But what fascinates me even more […]

Why Gaming and Interactive Entertainment Companies Should Understand Neuroplasticity

For years, computer games have been described as little more than entertainment. But I believe there is a much more interesting conversation to be had about gaming, learning and the human brain. Because when we play a game, we may be doing far more than simply passing the time. We may be learning unfamiliar rules, […]

Why It’s Never Too Late to Reinvent Yourself

What if the greatest chapter of your life is one you haven’t written yet? There is a belief that quietly influences many of the decisions we make. The belief that, at a certain age, we should have everything figured out. We should know who we are, what we’re good at, what we want from life […]